Paul Ford on the giant:
Amazon is good at sorting and ranking things—we understand that. It knows exactly how many boxes of diapers my kids have ever used. It knows every book I’ve considered. It’s also clear that Amazon doesn’t care about what it sells; it just cares about the selling. To Amazon, a book isn’t really a book. It’s the result of a database query that Amazon will seamlessly transmit over its Whispernet or via USPS to your doorstep, if that’s still your thing. To the shopper, Amazon, with its records of browsing and buying, is not a store nor a website, but more like a ghost limb, for grabbing whatever is needed or wanted.